Sell at Niabeat
Food, fashion, craft and drink. Pitches open to traders who want first pick of the site before the map is drawn.
Register interestLondon · 24 July 2027
Africa’s rhythm. The world’s stage.
One day of Afrobeats, food, fashion and everything that travels with them. Niabeat lands in the UK next summer, and the people on this list hear everything first.
Said nee ah beat
What the day is
Not just a lineup. The whole culture, out in the open.
Afrobeats is the reason people come. It is not the only reason they stay. Niabeat is built as one day where the music, the food, the clothes, the art and the people building businesses around all of it share the same field.
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The music
International names and the artists about to become them, across the day and into the night.
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The food
Proper cooking from across the continent, not a row of identical vans.
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The market
Fashion, craft and design you can actually buy, from people who made it.
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The rest
Family hours, cultural programming and room to sit down between all of it.
Before anyone else
You are on the list. We will text you once when the lineup lands and once when tickets open. That is the whole plan.
Something was missing, so we could not add you. Check each field and try again.
Tickets reach this list first.
We are not selling anything today. When tickets go live, this list gets them before the public does, and a payment plan so the cost spreads out. Put your number in and we will text you once when the lineup lands and once when tickets open. That is the whole plan.
Traders and sponsors
Thank you. We have your details and will be in touch.
Put your brand centre stage
A young, urban, spending UK audience with African culture at the heart of it. Ask for the partner pack and we will send it straight over.
Request the packThe name
Nia means purpose.
It is Swahili, one of the seven principles of Kwanzaa, and it belongs to the whole diaspora rather than to one country. We put it next to beat because that is the honest description of what we are building. Not another party, and not another festival trading on the word Afro. A company built to put African music, food, design and enterprise in front of Europe properly, starting with one day in the UK.
The people behind it
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Ifeoma Nwosu
Founder and director
Spent ten years running supper clubs and weekend markets in east London before starting Niabeat.
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Kwame Ofori
Head of programming
A DJ who has run a monthly Afrobeats night in south London since 2016 and books every act himself.
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Wanjiru Mwangi
Head of partnerships and traders
Spent six years finding traders for food and craft markets across London, many of them taking their first stall.